Hero Honda tips four-lakh sales again

NEW DELHI : Hero Honda Motors Ltd (HHML) continues to consolidate its market leadership by recording its fourth consecutive month of four lakh-plus sales. The company sold 4,24,617 units of two-wheelers in the month of August’10, maintaining its robust sales record and setting the pace for the upcoming festive season. Hero Honda’s sales in August 2009 were 415,137 units. Hero Honda has been consistently selling four-lakh plus two-wheelers, with May recording its highest-ever monthly sales of 4,35,933 units, followed by 4,26,454 units in June and 4,27,686 units in July. Anil Dua, Sr. Vice-President (Marketing & Sales), Hero Honda Motors Ltd said, “The domestic two-wheeler industry remains buoyant and we expect growth to maintain this trajectory in the coming months. With GDP growth showing encouraging signs and most of the country having a good monsoon, the outlook seems positive for the industry. The first quarter GDP growth of 8.8 per cent has come on back of solid growth in the manufacturing sector, which is very encouraging. However, certain concerns such as high inflation and short supply of components continue to bother the two-wheeler industry in the near term. “For us at Hero Honda, the record four lakh-plus sales for the fourth consecutive month, has set the tone for the festival season. We are looking to ride this buoyancy, having lined up a number of new launches to meet our customers’ expectations and bring a lot of excitement in the festive season.” The growth has been coming from across segments, including scooter where Pleasure has been driving robust volumes, selling more than 27,000 units in August. In yet another validation of brand Hero Honda’s success in customer satisfaction, the company has been adjudged at top of the two-wheeler category in the Brand Equity Most Trusted Brands 2010 Survey. Hero Honda has also been ranked No. 3 Most Trusted Brand across categories amongst Young Adult Males. Significantly, Hero Honda is the only automobile brand to figure in the top 50 ranking of all brands across categories in the Survey.